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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Lopes da Costa, R. & Nelson António (2017). Global business models mapping: the American and European models.  XXVII Jornadas Hispano-Lusas. Alicante 2017.
Exportar Referência (IEEE) 
R. J. Costa and N. J. António,  "Global business models mapping: the American and European models", in  XXVII Jornadas Hispano-Lusas. Alicante 2017, Alicante, 2017
Exportar BibTeX 
@misc{costa2017_1714844462353,
	author = "Lopes da Costa, R. and Nelson António",
	title = "Global business models mapping: the American and European models",
	year = "2017",
	howpublished = "Outro",
	url = "https://web.ua.es/va/jornadas-hispanolusas-alicante/presentacio/boas-vindas.html"
}
Exportar RIS 
TY  - CPAPER
TI  - Global business models mapping: the American and European models
T2  -  XXVII Jornadas Hispano-Lusas. Alicante 2017
AU  - Lopes da Costa, R.
AU  - Nelson António
PY  - 2017
CY  - Alicante
UR  - https://web.ua.es/va/jornadas-hispanolusas-alicante/presentacio/boas-vindas.html
AB  - The globalization of business markets requires rethinking existing management theories, and demands a global mental map, open to cultural diversity. The direct competitor, once across the street, might now be kilometres away, putting pressure on companies to continuously learning, developing their competencies and updating their knowledge. This refers not only to practical and technical knowledge, but also to a wide-reaching knowledge of cultures and markets, be they strong, emerging or weak. As such, this article seeks to present theoretical guidance on the manner in which managers “think strategy” in two very different contexts – those of the US and Germany. Management models for each, related to their specific cultural characteristics, are presented; and the implications of each considered.
ER  -