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Rui Pedro & Nelson António (2016). Sustainable Development Strategies under Ethics in the From-Bean-to-Bar MNEs' Markets: a contribution to climate changes. 19th International Symposium on Ethics, Business and Society.

N. J. António and N. J. António,  "Sustainable Development Strategies under Ethics in the From-Bean-to-Bar MNEs' Markets: a contribution to climate changes", in 19th Int. Symp. on Ethics, Business and Society, 2016

@misc{antónio2016_1743789634778,
	author = "Rui Pedro and Nelson António",
	title = "Sustainable Development Strategies under Ethics in the From-Bean-to-Bar MNEs' Markets: a contribution to climate changes",
	year = "2016",
	howpublished = "Outro",
	url = ""
}

TY  - CPAPER
TI  - Sustainable Development Strategies under Ethics in the From-Bean-to-Bar MNEs' Markets: a contribution to climate changes
T2  - 19th International Symposium on Ethics, Business and Society
AU  - Rui Pedro
AU  - Nelson António
PY  - 2016
AB  - When relating multinational enterprises to sustainable development, a key

question is: How can agri-food MNE’s maximize their return on invested

responsible capital by contributing to climate change issues?

One view capable of having direct results in turnover for the company and

generating positive results for the planet and the people who inhabit it, is through

a sustainable development business strategy with great focus on ethical values.

With this perspective as a focal point, it can be implemented by combining

company capital with business ethics, in other words, a strategy implemented by

the stakeholders’ theory of R. Edward Freeman perfectly aligned with Brundtland

definition of sustainable development. The presenting research exposes an agri-
food business strategy framework capable of achieving capital interests while

reducing environmental impacts with less climate pollutants like pesticides and

chemical fertilizers, most commonly used in plantations by intensive agriculture

methods created in the second half of the twentieth century. Applying an ethical

perspective it can overcome the most seen business vision, which is too much

centred on itself.

This paper will discuss contributions aimed at creating a better ethical business

strategy striving to serve companies’ interests while reducing climate changes by

enhancing stakeholder cooperation with suppliers. Using an abductive approach,

we explore how stakeholders’ cooperation practices can emerge and evolve

differently from company to company. As this cooperation progresses, different

sustainable resources are acquired and actions are developed that lead to

improved competences and results for companies. Ultimately, these competences and results are reflected in their product development.
ER  -