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Langaro, D., Salgueiro, M. F. & Rita, P. (2017). The effects of social networking sites on brand benevolence. In European Marketing Academy Conference Proceedings.
D. L. Souto et al., "The effects of social networking sites on brand benevolence", in European Marketing Academy Conf. Proc., 2017
@inproceedings{souto2017_1734836333668, author = "Langaro, D. and Salgueiro, M. F. and Rita, P.", title = "The effects of social networking sites on brand benevolence", booktitle = "European Marketing Academy Conference Proceedings", year = "2017", editor = "", volume = "", number = "", series = "", publisher = "", address = "", organization = "" }