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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Filipe, S., Marques, S. H. & Salgueiro, M. D. F. (2017). Customers' relationship with their grocery store: direct and moderating effects from store format and loyalty programs. Journal of Retailing and Consumer Services . 37, 78-88
Exportar Referência (IEEE)
S. S. filipe et al.,  "Customers' relationship with their grocery store: direct and moderating effects from store format and loyalty programs", in Journal of Retailing and Consumer Services , vol. 37, pp. 78-88, 2017
Exportar BibTeX
@article{filipe2017_1618052848649,
	author = "Filipe, S. and Marques, S. H. and Salgueiro, M. D. F.",
	title = "Customers' relationship with their grocery store: direct and moderating effects from store format and loyalty programs",
	journal = "Journal of Retailing and Consumer Services ",
	year = "2017",
	volume = "37",
	number = "",
	doi = "10.1016/j.jretconser.2017.03.002",
	pages = "78-88",
	url = "http://www.sciencedirect.com/science/article/pii/S0969698916303058"
}
Exportar RIS
TY  - JOUR
TI  - Customers' relationship with their grocery store: direct and moderating effects from store format and loyalty programs
T2  - Journal of Retailing and Consumer Services 
VL  - 37
AU  - Filipe, S.
AU  - Marques, S. H.
AU  - Salgueiro, M. D. F.
PY  - 2017
SP  - 78-88
SN  - 0969-6989
DO  - 10.1016/j.jretconser.2017.03.002
UR  - http://www.sciencedirect.com/science/article/pii/S0969698916303058
AB  - This paper aims: (i) to characterize the priorities designed and implemented by grocery retailers concerning relationship marketing with customers; (ii) to analyse customers’ relationship with their grocery store and to evaluate store format and loyalty programs as key determinants of this relationship. Exploratory interviews were conducted with grocery store managers. Two independent samples of Portuguese customers answered a questionnaire and collected data were analysed using Structural Equation Modelling. Main results suggest that supermarkets lead to higher levels of customers’ trust (directly) and customers’ loyalty (indirectly). Furthermore, the positive effect of customers’ satisfaction on customers’ loyalty is higher for members of grocery store loyalty programs.



ER  -