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Fortes, N., Rita, P. & Pagani, M. (2017). The effects of privacy concerns, perceived risk and trust on online purchasing behaviour. International Journal of Internet Marketing and Advertising. 11 (4), 307-329
N. Fortes et al., "The effects of privacy concerns, perceived risk and trust on online purchasing behaviour", in Int. Journal of Internet Marketing and Advertising, vol. 11, no. 4, pp. 307-329, 2017
@article{fortes2017_1782667652712,
author = "Fortes, N. and Rita, P. and Pagani, M.",
title = "The effects of privacy concerns, perceived risk and trust on online purchasing behaviour",
journal = "International Journal of Internet Marketing and Advertising",
year = "2017",
volume = "11",
number = "4",
doi = "10.1504/IJIMA.2017.087269",
pages = "307-329",
url = "https://www.inderscienceonline.com/doi/abs/10.1504/IJIMA.2017.087269"
}
TY - JOUR TI - The effects of privacy concerns, perceived risk and trust on online purchasing behaviour T2 - International Journal of Internet Marketing and Advertising VL - 11 IS - 4 AU - Fortes, N. AU - Rita, P. AU - Pagani, M. PY - 2017 SP - 307-329 SN - 1477-5212 DO - 10.1504/IJIMA.2017.087269 UR - https://www.inderscienceonline.com/doi/abs/10.1504/IJIMA.2017.087269 AB - This study aims to analyse how privacy concerns have an impact on the consumer's intention to make online purchases. A research model was developed establishing the mediating role of trust and perceived risks. The results of the empirical survey (n = 900) show that the relationship between privacy concerns and purchasing intention is partially mediated by trust, perceived risk, and attitude. The results of a multi-group analysis show a different impact of privacy concerns on trust and perceived risks for males and females. Implications and further research suggestions are presented. ER -
English