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Bilro, R.G., Loureiro, S. M. C. & Marques, M. I. (2017). Leaving footprints on online brand communities: the role of positive and negative engagement on commitment. In EMAC (Ed.), Conference book proceedings of the 46th European Marketing Academy Conference - EMAC 2017.
R. J. Bilro et al., "Leaving footprints on online brand communities: the role of positive and negative engagement on commitment", in Conf. book proceedings of the 46th European Marketing Academy Conf. - EMAC 2017, EMAC, Ed., 2017
@inproceedings{bilro2017_1730877696711, author = "Bilro, R.G. and Loureiro, S. M. C. and Marques, M. I.", title = "Leaving footprints on online brand communities: the role of positive and negative engagement on commitment", booktitle = "Conference book proceedings of the 46th European Marketing Academy Conference - EMAC 2017", year = "2017", editor = "EMAC", volume = "", number = "", series = "", publisher = "", address = "", organization = "", url = "https://ciencia.iscte-iul.pt/publications/leaving-footprints-on-online-brand-communities-the-role-of-positive-and-negative-engagement-on/38400?lang=en" }
TY - CPAPER TI - Leaving footprints on online brand communities: the role of positive and negative engagement on commitment T2 - Conference book proceedings of the 46th European Marketing Academy Conference - EMAC 2017 AU - Bilro, R.G. AU - Loureiro, S. M. C. AU - Marques, M. I. PY - 2017 UR - https://ciencia.iscte-iul.pt/publications/leaving-footprints-on-online-brand-communities-the-role-of-positive-and-negative-engagement-on/38400?lang=en ER -