Exportar Publicação
A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Rodrigues, D., Lopes, D., Alexopoulos, T. & Goldenberg, L. (2017). A new look at online attraction: unilateral initial attraction and the pivotal role of perceived similarity. Computers in Human Behavior. 74, 16-25
D. F. Rodrigues et al., "A new look at online attraction: unilateral initial attraction and the pivotal role of perceived similarity", in Computers in Human Behavior, vol. 74, pp. 16-25, 2017
@article{rodrigues2017_1728490605995, author = "Rodrigues, D. and Lopes, D. and Alexopoulos, T. and Goldenberg, L.", title = "A new look at online attraction: unilateral initial attraction and the pivotal role of perceived similarity", journal = "Computers in Human Behavior", year = "2017", volume = "74", number = "", doi = "10.1016/j.chb.2017.04.009", pages = "16-25", url = "http://www.sciencedirect.com/science/article/pii/S0747563217302479?via%3Dihub" }
TY - JOUR TI - A new look at online attraction: unilateral initial attraction and the pivotal role of perceived similarity T2 - Computers in Human Behavior VL - 74 AU - Rodrigues, D. AU - Lopes, D. AU - Alexopoulos, T. AU - Goldenberg, L. PY - 2017 SP - 16-25 SN - 0747-5632 DO - 10.1016/j.chb.2017.04.009 UR - http://www.sciencedirect.com/science/article/pii/S0747563217302479?via%3Dihub AB - Although perceived attractiveness has consistently been shown to influence interpersonal attraction, perceiving another person as more similar to oneself is also highly important for attraction. We examine how both perceptions impact unilateral initial attraction (UIA), defined as a positive reaction following the perception of an unknown target within minimal information settings. In three studies, we examine this phenomenon in a social networking site scenario, by asking participants to imagine they were browsing such a site. In Study 1, participants reported greater UIA for an attractive target, and this effect was partially mediated by perceived similarity. In Study 2, participants reported greater UIA for a target neutral in attractiveness, after being conceptually primed with similarity. This effect was mediated by perceived attractiveness. In Study 3, both perceived similarity and perceived attractiveness were associated with increases in UIA, which in turn was associated with greater interest to interact with a target neutral in attractiveness. These novel findings show the importance of perceived similarity for UIA and the importance of this phenomenon for online interactions. We conclude by discussing general implications for online social activities, specifically relationship development. ER -