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Export Reference (APA) 
Pestana, M.H. & Wan-Chen Wang, (2021). The exploration of advertising slogans:  utterance analysis versus self-reporting    . European Journal of Management and Business Economics. with reviewers
Export Reference (IEEE) 
M. H. Pestana and W. Wang,,  "The exploration of advertising slogans:  utterance analysis versus self-reporting    ", in European Journal of Management and Business Economics, vol. with reviewers, 2021
Export BibTeX 
@null{pestana2021_1766639259854,
	year = "2021",
	url = "https://www.emeraldgrouppublishing.com/journal/ejmbe"
}
Export RIS 
TY  - GEN
TI  - The exploration of advertising slogans:  utterance analysis versus self-reporting    
T2  - European Journal of Management and Business Economics
VL  - with reviewers
AU  - Pestana, M.H.
AU  - Wan-Chen Wang,
PY  - 2021
SN  - 2444-8451
UR  - https://www.emeraldgrouppublishing.com/journal/ejmbe
AB  - This study explores how slogans variety influences consumers ‘willingness to perceive and recall a brand from a personal emotion perspective using voice pitch analysis. Customers’ voicings of slogans show a better accuracy with Voice Emotion Response than by Self-Reporting. Emotions and the antiqueness of brands have a positive relationship with brand recall, while a negative relationship was found with the length of slogans. The recall of brands has a high variability among brands and products according to gender. Men prefer brands having slogans with more extreme ratings of arousal while women prefer slogans that are more spontaneous and sensitive. 
ER  -