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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Moro, S., Cortez, P. & Rita, P. (2018). A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing. Expert Systems. 35 (3)
Exportar Referência (IEEE) 
S. M. Moro et al.,  "A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing", in Expert Systems, vol. 35, no. 3, 2018
Exportar BibTeX 
@article{moro2018_1715085416070,
	author = "Moro, S. and Cortez, P. and Rita, P.",
	title = "A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing",
	journal = "Expert Systems",
	year = "2018",
	volume = "35",
	number = "3",
	doi = "10.1111/exsy.12253",
	url = "http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1468-0394"
}
Exportar RIS 
TY  - JOUR
TI  - A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
T2  - Expert Systems
VL  - 35
IS  - 3
AU  - Moro, S.
AU  - Cortez, P.
AU  - Rita, P.
PY  - 2018
SN  - 0266-4720
DO  - 10.1111/exsy.12253
UR  - http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1468-0394
AB  - The discovery of knowledge through data mining provides a valuable asset for addressing decision making problems. Although a list of features may characterize a problem, it is often the case that a subset of those features may influence more a certain group of events constituting a sub-problem within the original problem. We propose a divide-and-conquer strategy for data mining using both the data-based sensitivity analysis for extracting feature relevance and expert evaluation for splitting the problem of characterizing telemarketing contacts to sell bank deposits. As a result, the call direction (inbound/outbound) was considered the most suitable candidate feature. The inbound telemarketing sub-problem re-evaluation led to a large increase in targeting performance, confirming the benefits of such approach and considering the importance of telemarketing for business, in particular in bank marketing.

ER  -