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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bilro, R. G. & Loureiro, S. M. C. (2017). Consumer-brand engagement through website stimuli. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 10th Annual Conference of the EuroMed Academy of Business. (pp. 1951-1954). Rome: EuroMed Press.
Exportar Referência (IEEE) 
R. J. Bilro and S. M. Loureiro,  "Consumer-brand engagement through website stimuli", in 10th Annu. Conf. of the EuroMed Academy of Business, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, Ed., Rome, EuroMed Press, 2017, pp. 1951-1954
Exportar BibTeX 
@inproceedings{bilro2017_1733301283350,
	author = "Bilro, R. G. and Loureiro, S. M. C.",
	title = "Consumer-brand engagement through website stimuli",
	booktitle = "10th Annual Conference of the EuroMed Academy of Business",
	year = "2017",
	editor = "Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos",
	volume = "",
	number = "",
	series = "",
	pages = "1951-1954",
	publisher = "EuroMed Press",
	address = "Rome",
	organization = "",
	url = "http://euromed2017.com/"
}
Exportar RIS 
TY  - CPAPER
TI  - Consumer-brand engagement through website stimuli
T2  - 10th Annual Conference of the EuroMed Academy of Business
AU  - Bilro, R. G.
AU  - Loureiro, S. M. C.
PY  - 2017
SP  - 1951-1954
SN  - 2547-8516
CY  - Rome
UR  - http://euromed2017.com/
AB  - Previous studies concerning consumer engagement have been dedicated to conceptualize the construct and proposing scales to measure it (Van Doorn et al. 2010; Bolton 2011; Bijmolt et al. 2010; Brodie et al. 2011; Hollebeek et al. 2014). Yet, further research has been suggested in those studies regarding antecedents and outcomes of online consumer engagement. The following questions remain open: what drives consumers to be online engaged? And what are the outcomes of being online engaged? The aim of the current research is to contribute to the fulfillment of this gap in the literature, analyzing which dimensions of online stimuli with websites exercise more effect on online engagement and which of this dimensions’ most influence brand advocacy.
ER  -