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Bilro, R.G. & Loureiro, S. M. C. (2017). Clarifying customer brand engagement boundaries - a systematic literature review approach. 6th Annual Conference of the Association for Promotion of Multidisciplinarity in Science and Business (M-SPHERE).
R. J. Bilro and S. M. Loureiro, "Clarifying customer brand engagement boundaries - a systematic literature review approach", in 6th Annu. Conf. of the Association for Promotion of Multidisciplinarity in Science and Business (M-SPHERE), Viseu, 2017
@misc{bilro2017_1732208214866, author = "Bilro, R.G. and Loureiro, S. M. C.", title = "Clarifying customer brand engagement boundaries - a systematic literature review approach", year = "2017", howpublished = "Ambos (impresso e digital)", url = "https://www.m-sphere.com.hr/" }
TY - CPAPER TI - Clarifying customer brand engagement boundaries - a systematic literature review approach T2 - 6th Annual Conference of the Association for Promotion of Multidisciplinarity in Science and Business (M-SPHERE) AU - Bilro, R.G. AU - Loureiro, S. M. C. PY - 2017 CY - Viseu UR - https://www.m-sphere.com.hr/ ER -