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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Santos, M-C. & Marques, C. (2017). Perceived corporate rebranding and brand equity in a multi-concept global hotel group. XIII Iberian International Business Conference.
Export Reference (IEEE) 
M. D. Santos and C. M. Marques,  "Perceived corporate rebranding and brand equity in a multi-concept global hotel group", in XIII Iberian Int. Business Conf., Lisboa, 2017
Export BibTeX 
@misc{santos2017_1716213550112,
	author = "Santos, M-C. and Marques, C.",
	title = "Perceived corporate rebranding and brand equity in a multi-concept global hotel group",
	year = "2017",
	howpublished = "Digital",
	url = "http://iibc.iscte-iul.pt/"
}
Export RIS 
TY  - CPAPER
TI  - Perceived corporate rebranding and brand equity in a multi-concept global hotel group
T2  - XIII Iberian International Business Conference
AU  - Santos, M-C.
AU  - Marques, C.
PY  - 2017
CY  - Lisboa
UR  - http://iibc.iscte-iul.pt/
ER  -