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Costa, S. F., Santos, S. C., Wach, D. & Caetano, A. (2017). Recognizing opportunities across campus: the effects of cognitive training and entrepreneurial passion on the business opportunity prototype. Journal of Small Business Management. 56 (1), 51-75
S. M. Costa et al., "Recognizing opportunities across campus: the effects of cognitive training and entrepreneurial passion on the business opportunity prototype", in Journal of Small Business Management, vol. 56, no. 1, pp. 51-75, 2017
@article{costa2017_1766183099341,
author = "Costa, S. F. and Santos, S. C. and Wach, D. and Caetano, A.",
title = "Recognizing opportunities across campus: the effects of cognitive training and entrepreneurial passion on the business opportunity prototype",
journal = "Journal of Small Business Management",
year = "2017",
volume = "56",
number = "1",
doi = "10.1111/jsbm.12348",
pages = "51-75",
url = "http://onlinelibrary.wiley.com/doi/10.1111/jsbm.12348/abstract"
}
TY - JOUR TI - Recognizing opportunities across campus: the effects of cognitive training and entrepreneurial passion on the business opportunity prototype T2 - Journal of Small Business Management VL - 56 IS - 1 AU - Costa, S. F. AU - Santos, S. C. AU - Wach, D. AU - Caetano, A. PY - 2017 SP - 51-75 SN - 0047-2778 DO - 10.1111/jsbm.12348 UR - http://onlinelibrary.wiley.com/doi/10.1111/jsbm.12348/abstract AB - We analyze the effects of the program Cognitive Entrepreneurial Training in Opportunity Recognition on the accurate assessment of prototypical viability of business opportunities. The training integrates the principles of experiential learning and is designed to reach students across campus. We also investigate the moderating role of entrepreneurial passion on opportunity recognition learning. We use a quasi-experimental design with pre-test, post-test in two European universities. The results demonstrate that the training has positive significant effects on the accurate identification of business opportunities' prototypical viability. Intense positive feelings about entrepreneurship moderate the learning process. We provide insights into entrepreneurship education practice across campus. ER -
English