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Ferguson, K. E., Hair, J. F., Vinhas da Silva, R., Oliveira-Brochado, A. & Mollah, M. M. H. (2017). Consumer perceptions of sustainability: an exploratory study. International Journal of Business, Marketing, and Decision Sciences. 10 (1)

K. E. Ferguson et al.,  "Consumer perceptions of sustainability: an exploratory study", in Int. Journal of Business, Marketing, and Decision Sciences, vol. 10, no. 1, 2017

@article{ferguson2017_1734880022741,
	author = "Ferguson, K. E. and Hair, J. F. and Vinhas da Silva, R. and Oliveira-Brochado, A. and Mollah, M. M. H.",
	title = "Consumer perceptions of sustainability: an exploratory study",
	journal = "International Journal of Business, Marketing, and Decision Sciences",
	year = "2017",
	volume = "10",
	number = "1",
	url = "http://www.iabpad.com/consumer-perceptions-of-sustainability-an-exploratory-study/"
}

TY  - JOUR
TI  - Consumer perceptions of sustainability: an exploratory study
T2  - International Journal of Business, Marketing, and Decision Sciences
VL  - 10
IS  - 1
AU  - Ferguson, K. E.
AU  - Hair, J. F.
AU  - Vinhas da Silva, R.
AU  - Oliveira-Brochado, A.
AU  - Mollah, M. M. H.
PY  - 2017
SN  - 1942-8162
UR  - http://www.iabpad.com/consumer-perceptions-of-sustainability-an-exploratory-study/
AB  - This study looks at consumer intentions to purchase sustainable products and services, and how that is related to their experience, met expectations, reference groups norms, and information provided by eco-labels. A mixed method approach was used to develop hypotheses by conducting qualitative research to devise a theoretical consumer perceptions model based on the theory of planned behavior. The results reveal that U.S. consumers use eco-labels to guide their purchase behavior, have positive perceptions of sustainable products, exhibit a strong desire to purchase sustainable products, and want to be good stewards of the environment and society. Moreover, reference group influence is a strong predictor of sustainable product purchase behavior.
ER  -