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da Cunha, N. P. & Loureiro, S. M. C. (2017). Brand power and brand focus as facilitators of relationship quality in the wine sector. In Marc Fetscherin and Ricardo Cayolla (Ed.), 5th International Consumer Brand Relationships, Conference proceedings.

N. P. Cunha and S. M. Loureiro,  "Brand power and brand focus as facilitators of relationship quality in the wine sector", in 5th Int. Consumer Brand Relationships, Conf. proceedings, Marc Fetscherin and Ricardo Cayolla, Ed., 2017

@inproceedings{cunha2017_1732203103449,
	author = "da Cunha, N. P. and Loureiro, S. M. C.",
	title = "Brand power and brand focus as facilitators of relationship quality in the wine sector",
	booktitle = "5th International Consumer Brand Relationships, Conference proceedings",
	year = "2017",
	editor = "Marc Fetscherin and Ricardo Cayolla",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "",
	organization = "",
	url = "https://www.consumerbrandrelationships.com/downloads/2017-Conference%20Proceeding.pdf"
}

TY  - CPAPER
TI  - Brand power and brand focus as facilitators of relationship quality in the wine sector
T2  - 5th International Consumer Brand Relationships, Conference proceedings
AU  - da Cunha, N. P.
AU  - Loureiro, S. M. C.
PY  - 2017
UR  - https://www.consumerbrandrelationships.com/downloads/2017-Conference%20Proceeding.pdf
AB  - The effectiveness of long-term relationships with business partners has been getting
more attention in recent years from both academics and managers. This study explores a
dyadic perspective of wine producers and distributors that identified Brand Focus as
new sub-construct of Long-term Relationship Sustainability and Brand Power as new
sub-construct of Power, employed to describe the Relationship Quality (RQ) between
two important players of the market. The main findings highlight contributions made to
brand relationships acting as facilitators of RQ in the wine sector
ER  -