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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S. M. C., Marques, M. I. & Kaufmann, H.R. (2017). I hate this brand! The effect of negative engagement on self-expression word-of-mouth. Proceeding of the 5th International Consumer-brand relationship.
Export Reference (IEEE) 
S. M. Loureiro et al.,  "I hate this brand! The effect of negative engagement on self-expression word-of-mouth", in Proceeding of the 5th Int. Consumer-brand relationship, Porto, 2017
Export BibTeX 
@misc{loureiro2017_1776124037196,
	author = "Loureiro, S. M. C. and Marques, M. I. and Kaufmann, H.R.",
	title = "I hate this brand! The effect of negative engagement on self-expression word-of-mouth",
	year = "2017"
}
Export RIS 
TY  - CPAPER
TI  - I hate this brand! The effect of negative engagement on self-expression word-of-mouth
T2  - Proceeding of the 5th International Consumer-brand relationship
AU  - Loureiro, S. M. C.
AU  - Marques, M. I.
AU  - Kaufmann, H.R.
PY  - 2017
CY  - Porto
ER  -