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Loureiro, S. M. C. & Stylos, N. (2017). Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity. In Tammo Bijmolt, Koert van Ittersum, Peter Verhoef and Jaap Wieringa (Ed.), Proceedings of 46th EMAC Annual Conference: Leaving footprints. Groningen: The European Marketing Academy.
S. M. Loureiro and N. Stylos, "Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity", in Proc. of 46th EMAC Annu. Conf.: Leaving footprints, Tammo Bijmolt, Koert van Ittersum, Peter Verhoef and Jaap Wieringa, Ed., Groningen, The European Marketing Academy, 2017
@inproceedings{loureiro2017_1734635701346, author = "Loureiro, S. M. C. and Stylos, N. ", title = "Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity", booktitle = "Proceedings of 46th EMAC Annual Conference: Leaving footprints", year = "2017", editor = "Tammo Bijmolt, Koert van Ittersum, Peter Verhoef and Jaap Wieringa", volume = "", number = "", series = "", publisher = "The European Marketing Academy", address = "Groningen", organization = "", url = "https://docplayer.net/51342388-Emac-2017-leaving-footprints.html" }
TY - CPAPER TI - Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity T2 - Proceedings of 46th EMAC Annual Conference: Leaving footprints AU - Loureiro, S. M. C. AU - Stylos, N. PY - 2017 CY - Groningen UR - https://docplayer.net/51342388-Emac-2017-leaving-footprints.html AB - This study aims to explore the influence of mindfulness on perceived value of travel experience (PVTE) via destination image components and evaluation of travel experience. We also examine the potential moderating effect of perceived authenticity on the relationship between experience evaluation and PVTE. Data (n=370) were gathered via a self-administered structured questionnaire from travellers departing from Lisbon International airport. Findings highlight mindfulness as a driver to favourable evaluation of the destination image (particularly affective image). Experience evaluation acts as a mediator between destination image and PVTE. Yet, perceived authenticity does not have a moderating but a control effect on the relationship between experience evaluation and PTVE. A discussion of the theoretical and practical implications is also provided. ER -