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Loureiro, S. M. C. & Lima, F. (2017). The background music at art galleries experience in Lisbon. In 2017 Global Fashion Management Conference. (pp. 531-535). Vienna: Global Alliance of Marketing & Management Associations.
S. M. Loureiro and F. Lima, "The background music at art galleries experience in Lisbon", in 2017 Global Fashion Management Conf., Vienna, Global Alliance of Marketing & Management Associations, 2017, pp. 531-535
@inproceedings{loureiro2017_1732202137464, author = "Loureiro, S. M. C. and Lima, F.", title = "The background music at art galleries experience in Lisbon", booktitle = "2017 Global Fashion Management Conference", year = "2017", editor = "", volume = "", number = "", series = "", doi = "10.15444/GFMC2017.06.07.01", pages = "531-535", publisher = "Global Alliance of Marketing & Management Associations", address = "Vienna", organization = "" }
TY - CPAPER TI - The background music at art galleries experience in Lisbon T2 - 2017 Global Fashion Management Conference AU - Loureiro, S. M. C. AU - Lima, F. PY - 2017 SP - 531-535 DO - 10.15444/GFMC2017.06.07.01 CY - Vienna AB - This study was conducted in real art galleries in Lisbon to explore whether the experience lived at an art gallery with or without music background may positively influence behavioral intentions directly or through the positive emotions and the memory created. A total of two hundred and eighteen questionnaire were collected from the seven art gallery. Findings reveal that the intentions to recommend and encourage others to visit the art gallery is a function of pleasant arousal and memories. In this study we also show the influence of background music in helping encoding the information provided by stimuli, which induce visitors to incentive others to visit the art gallery. ER -