Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Itani, O. S., Kassar, A.-N. & Loureiro, S. M. C. (2017). Engaging customers in the restaurante sector. In  Conference book proceedings of the 3rd international Conference on Organization and Management (ICOM). Abu Dhabi
Exportar Referência (IEEE) 
O. Itani et al.,  "Engaging customers in the restaurante sector", in  Conf. book proceedings of the 3rd international Conf. on Organization and Management (ICOM), Abu Dhabi, 2017
Exportar BibTeX 
@inproceedings{itani2017_1734885122671,
	author = "Itani, O. S. and Kassar, A.-N. and Loureiro, S. M. C.",
	title = "Engaging customers in the restaurante sector",
	booktitle = " Conference book proceedings of the 3rd international Conference on Organization and Management (ICOM)",
	year = "2017",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "Abu Dhabi",
	organization = "Abu Dhabi University",
	url = "https://aaom.asia/images/Announcements/ICOM2017-CFP.pdf"
}
Exportar RIS 
TY  - CPAPER
TI  - Engaging customers in the restaurante sector
T2  -  Conference book proceedings of the 3rd international Conference on Organization and Management (ICOM)
AU  - Itani, O. S.
AU  - Kassar, A.-N.
AU  - Loureiro, S. M. C.
PY  - 2017
CY  - Abu Dhabi
UR  - https://aaom.asia/images/Announcements/ICOM2017-CFP.pdf
AB  - In today’s market, customers are not only consuming the market offerings of the firms,
but also marketing these offerings indirectly through different engagement behaviors. Evidence
suggest that customer engagement drives key business outcomes. In turn, more attention is given
to customer engagement from business practitioners and researchers. This paper examines the
factors driving customers to engage with restaurants. The authors built on the theory of
engagement and marketing relationship literature to propose that customer perceived value and
relationship quality are antecedents of customer engagement. Moreover, the authors test a
mediated relationship between customer perceived value and customer engagement through
relationship quality. Additionally, customer value consciousness is incorporated to the model as
a boundary condition of the positive effects of customer perceived value on customer
engagement and relationship quality. Results of the hypothesized relationships are provided. At
the end, discussion of theoretical and managerial implications is found.
ER  -