Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Fernandes, S. M. & Coutinho, C. (2017). Key performance indicators for improving a CRM implementation. In 23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017. (pp. 1401-1406). Funchal: IEEE.
Exportar Referência (IEEE) 
S. Fernandes and C. E. Coutinho,  "Key performance indicators for improving a CRM implementation", in 23rd Int. Conf. on Engineering, Technology and Innovation, ICE/ITMC 2017, Funchal, IEEE, 2017, pp. 1401-1406
Exportar BibTeX 
@inproceedings{fernandes2017_1732206627894,
	author = "Fernandes, S. M. and Coutinho, C.",
	title = "Key performance indicators for improving a CRM implementation",
	booktitle = "23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017",
	year = "2017",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.1109/ICE.2017.8280046",
	pages = "1401-1406",
	publisher = "IEEE",
	address = "Funchal",
	organization = "IEEE",
	url = "https://ieeexplore.ieee.org/document/8280046/"
}
Exportar RIS 
TY  - CPAPER
TI  - Key performance indicators for improving a CRM implementation
T2  - 23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017
AU  - Fernandes, S. M.
AU  - Coutinho, C.
PY  - 2017
SP  - 1401-1406
DO  - 10.1109/ICE.2017.8280046
CY  - Funchal
UR  - https://ieeexplore.ieee.org/document/8280046/
AB  - This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.
ER  -