Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Fernandes, S. & Coutinho, C. (2017). Key Performance Indicators for improving a CRM Implementation. Proceedings of the 23th International ICE Conference on Engineering, Technology and Innovation (ICE 2017).
Exportar Referência (IEEE) 
S. Fernandes and C. E. Coutinho,  "Key Performance Indicators for improving a CRM Implementation", in Proc. of the 23th Int. ICE Conf. on Engineering, Technology and Innovation (ICE 2017), Funchal, 2017
Exportar BibTeX 
@misc{fernandes2017_1766863302364,
	author = "Fernandes, S. and Coutinho, C.",
	title = "Key Performance Indicators for improving a CRM Implementation",
	year = "2017",
	url = "http://www.ice-conference.org/"
}
Exportar RIS 
TY  - CPAPER
TI  - Key Performance Indicators for improving a CRM Implementation
T2  - Proceedings of the 23th International ICE Conference on Engineering, Technology and Innovation (ICE 2017)
AU  - Fernandes, S.
AU  - Coutinho, C.
PY  - 2017
CY  - Funchal
UR  - http://www.ice-conference.org/
AB  - This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.
ER  -