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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Coelho, P. S., Rita, P. & Santos, Z. R. (2018). On the relationship between consumer-brand identification, brand community, and brand loyalty. Journal of Retailing and Consumer Services . 43, 101-110
Exportar Referência (IEEE) 
P. S. Coelho et al.,  "On the relationship between consumer-brand identification, brand community, and brand loyalty", in Journal of Retailing and Consumer Services , vol. 43, pp. 101-110, 2018
Exportar BibTeX 
@article{coelho2018_1714944576672,
	author = "Coelho, P. S. and Rita, P. and Santos, Z. R.",
	title = "On the relationship between consumer-brand identification, brand community, and brand loyalty",
	journal = "Journal of Retailing and Consumer Services ",
	year = "2018",
	volume = "43",
	number = "",
	doi = "10.1016/j.jretconser.2018.03.011",
	pages = "101-110",
	url = "https://www.sciencedirect.com/science/article/pii/S0969698916305240"
}
Exportar RIS 
TY  - JOUR
TI  - On the relationship between consumer-brand identification, brand community, and brand loyalty
T2  - Journal of Retailing and Consumer Services 
VL  - 43
AU  - Coelho, P. S.
AU  - Rita, P.
AU  - Santos, Z. R.
PY  - 2018
SP  - 101-110
SN  - 0969-6989
DO  - 10.1016/j.jretconser.2018.03.011
UR  - https://www.sciencedirect.com/science/article/pii/S0969698916305240
AB  - Recent studies have highlighted the importance of social media brand communities to brand loyalty. This paper aims to stress the role of the brand in that relationship, suggesting a conceptual model in mass-market products in which consumers’ engagement in social media brand communities, brand identity, and consumer-brand identification are related to brand outcomes, such as trust and loyalty. A qualitative analysis was conducted, through in-depth interviews with experts and focus group discussions with consumers, so as to evaluate their experience with brands on social media. The findings indicated that in mass-markets, consumers engaged in social media brand communities may develop positive attitudes towards the brand, such as trust and loyalty, and that consumer-brand identification may have a fundamental role in transforming consumer-brand community interactions into consumer-brand relationships.
ER  -