Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ralitza Nikolaeva, Eunsang Yoon & Ella Carter  (2011). Direct Mail Marketing at the Art Institute of Chicago. In  J. Steven Kelly and Susan K. Jones (Ed.), The IMC Handbook: Readings and Cases in Integrated Marketing Communications. (pp. 251-264). Chicago, USA: Racom Communications.
Exportar Referência (IEEE) 
R. N. Nikolaeva et al.,  "Direct Mail Marketing at the Art Institute of Chicago", in The IMC Handbook: Readings and Cases in Integrated Marketing Communications,  J. Steven Kelly and Susan K. Jones, Ed., Chicago, USA, Racom Communications, 2011, pp. 251-264
Exportar BibTeX 
@incollection{nikolaeva2011_1714841545025,
	author = "Ralitza Nikolaeva and Eunsang Yoon and Ella Carter ",
	title = "Direct Mail Marketing at the Art Institute of Chicago",
	booktitle = "The IMC Handbook: Readings and Cases in Integrated Marketing Communications",
	year = "2011",
	volume = "",
	series = "",
	edition = "2",
	pages = "251-251",
	publisher = "Racom Communications",
	address = "Chicago, USA",
	url = "http://www.racombooks.com/books/imc_handbook_Integrated_marketing_communications/index.html"
}
Exportar RIS 
TY  - CHAP
TI  - Direct Mail Marketing at the Art Institute of Chicago
T2  - The IMC Handbook: Readings and Cases in Integrated Marketing Communications
AU  - Ralitza Nikolaeva
AU  - Eunsang Yoon
AU  - Ella Carter 
PY  - 2011
SP  - 251-264
CY  - Chicago, USA
UR  - http://www.racombooks.com/books/imc_handbook_Integrated_marketing_communications/index.html
ER  -