Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Jan Owens, Ralitza Nikolaeva, Neil Younkin & Ella Carter  (2011). Scratch-off Summer Games at Lettuce Entertain You in Chicago. In  J. Steven Kelly and Susan K. Jones (Ed.), The IMC Handbook: Readings and Cases in Integrated Marketing Communications. (pp. 369-380). Chicago, USA: Racom Communications.
Exportar Referência (IEEE) 
J. Owens et al.,  "Scratch-off Summer Games at Lettuce Entertain You in Chicago", in The IMC Handbook: Readings and Cases in Integrated Marketing Communications,  J. Steven Kelly and Susan K. Jones, Ed., Chicago, USA, Racom Communications, 2011, pp. 369-380
Exportar BibTeX 
@incollection{owens2011_1715080182216,
	author = "Jan Owens and Ralitza Nikolaeva and Neil Younkin and Ella Carter ",
	title = "Scratch-off Summer Games at Lettuce Entertain You in Chicago",
	booktitle = "The IMC Handbook: Readings and Cases in Integrated Marketing Communications",
	year = "2011",
	volume = "",
	series = "",
	edition = "2",
	pages = "369-369",
	publisher = "Racom Communications",
	address = "Chicago, USA",
	url = "http://www.racombooks.com/books/imc_handbook_Integrated_marketing_communications/index.html"
}
Exportar RIS 
TY  - CHAP
TI  - Scratch-off Summer Games at Lettuce Entertain You in Chicago
T2  - The IMC Handbook: Readings and Cases in Integrated Marketing Communications
AU  - Jan Owens
AU  - Ralitza Nikolaeva
AU  - Neil Younkin
AU  - Ella Carter 
PY  - 2011
SP  - 369-380
CY  - Chicago, USA
UR  - http://www.racombooks.com/books/imc_handbook_Integrated_marketing_communications/index.html
ER  -