Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Davcik, N. & Sharma, P. (2017). The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract). In Marketing at the Confluence between Entertainment and Analytics.: Springer.
Exportar Referência (IEEE) 
N. Davcik and P. Sharma,  "The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract)", in Marketing at the Confluence between Entertainment and Analytics, Springer, 2017
Exportar BibTeX 
@incollection{davcik2017_1714596084167,
	author = "Davcik, N. and Sharma, P.",
	title = "The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract)",
	chapter = "",
	booktitle = "Marketing at the Confluence between Entertainment and Analytics",
	year = "2017",
	volume = "",
	series = "",
	edition = "",
	publisher = "Springer",
	address = ""
}
Exportar RIS 
TY  - CHAP
TI  - The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract)
T2  - Marketing at the Confluence between Entertainment and Analytics
AU  - Davcik, N.
AU  - Sharma, P.
PY  - 2017
DO  - 10.1007/978-3-319-47331-4_49
ER  -