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Jaqueline Canuto & Paulo Miguel Rasquinho Ferreira Rita (2011). The Nature and Influence of Trust and Happiness on Consumers´ Loyalty to Brands. In European Marketing Academy conference. (pp. 0-0).
J. Canuto and P. M. Rita, "The Nature and Influence of Trust and Happiness on Consumers´ Loyalty to Brands", in European Marketing Academy conference, 2011, pp. 0-0
@inproceedings{canuto2011_1779754299757,
author = "Jaqueline Canuto and Paulo Miguel Rasquinho Ferreira Rita",
title = "The Nature and Influence of Trust and Happiness on Consumers´ Loyalty to Brands",
booktitle = "European Marketing Academy conference",
year = "2011",
editor = "",
pages = "0-0",
publisher = "",
address = "",
organization = "",
url = ""
}
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