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João Guerreiro & Paulo Miguel Rasquinho Ferreira Rita (2011). Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies. In European Marketing Academy Conference (DC). (pp. 0-0).
J. Guerreiro and P. M. Rita, "Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies", in European Marketing Academy Conf. (DC), 2011, pp. 0-0
@inproceedings{guerreiro2011_1716014888309, author = "João Guerreiro and Paulo Miguel Rasquinho Ferreira Rita", title = "Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies", booktitle = "European Marketing Academy Conference (DC)", year = "2011", editor = "", pages = "0-0", publisher = "", address = "", organization = "", url = "" }