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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
João Guerreiro & Paulo Miguel Rasquinho Ferreira Rita (2011). Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies. In European Marketing Academy Conference (DC). (pp. 0-0).
Export Reference (IEEE) 
J. Guerreiro and P. M. Rita,  "Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies", in European Marketing Academy Conf. (DC), 2011, pp. 0-0
Export BibTeX 
@inproceedings{guerreiro2011_1779754299584,
	author = "João Guerreiro and Paulo Miguel Rasquinho Ferreira Rita",
	title = "Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies",
	booktitle = "European Marketing Academy Conference (DC)",
	year = "2011",
	editor = "",
	pages = "0-0",
	publisher = "",
	address = "",
	organization = "",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies
T2  - European Marketing Academy Conference (DC)
AU  - João Guerreiro
AU  - Paulo Miguel Rasquinho Ferreira Rita
PY  - 2011
SP  - 0-0
ER  -