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Silva, A. T., Moro, S., Rita, P. & Cortez, P. (2018). Unveiling the features of successful eBay smartphone sellers. Journal of Retailing and Consumer Services . 43, 311-324
A. T. Silva et al., "Unveiling the features of successful eBay smartphone sellers", in Journal of Retailing and Consumer Services , vol. 43, pp. 311-324, 2018
@article{silva2018_1775833538482,
author = "Silva, A. T. and Moro, S. and Rita, P. and Cortez, P.",
title = "Unveiling the features of successful eBay smartphone sellers",
journal = "Journal of Retailing and Consumer Services ",
year = "2018",
volume = "43",
number = "",
doi = "10.1016/j.jretconser.2018.05.001",
pages = "311-324",
url = "https://www.sciencedirect.com/science/article/pii/S0969698918302029?via%3Dihub"
}
TY - JOUR TI - Unveiling the features of successful eBay smartphone sellers T2 - Journal of Retailing and Consumer Services VL - 43 AU - Silva, A. T. AU - Moro, S. AU - Rita, P. AU - Cortez, P. PY - 2018 SP - 311-324 SN - 0969-6989 DO - 10.1016/j.jretconser.2018.05.001 UR - https://www.sciencedirect.com/science/article/pii/S0969698918302029?via%3Dihub AB - The present study adopts a data mining approach based on support vector machines (SVM) for modeling the number of sales of smartphone devices by eBay sellers. The data-based sensitivity analysis was adopted for extracting meaningful knowledge translated into the relevance of each input feature for the model. Such approach allowed unveiling that the number of items the seller also has on auctions, the price and the variety of products the seller offers are the three features that influence most the number of sales, in a total of almost 25%, surpassing the relevance of the features related to customers’ feedback. ER -
English