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Mendonça, S. (2018). The intellectual private property of public powers: Cities and regions as owners of brand names and commercial signatures . 2018 Annual Conference of EPIP.
S. M. Mendonça, "The intellectual private property of public powers: Cities and regions as owners of brand names and commercial signatures ", in 2018 Annu. Conf. of EPIP, Berlin, 2018
@misc{mendonça2018_1732202306514, author = "Mendonça, S.", title = "The intellectual private property of public powers: Cities and regions as owners of brand names and commercial signatures ", year = "2018", howpublished = "Outro", url = "http://epip2018.org/" }
TY - CPAPER TI - The intellectual private property of public powers: Cities and regions as owners of brand names and commercial signatures T2 - 2018 Annual Conference of EPIP AU - Mendonça, S. PY - 2018 CY - Berlin UR - http://epip2018.org/ AB - This work explores the trends and possible implications of the phenomenon of the (public) ownership of (private) intangible property. It presents the trademark footprint of 14 large European cities and compares their different marketing trajectories. It also reviews, for the Portuguese case, the recent rise of local trademarking behaviour by the municipal authorities of smaller cities and regions. The possible reasons for these developments are investigated. ER -