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Moro, S., Ramos, P., Esmerado, J. & Jalali, S. M. J. (2019). Can we trace back hotel online reviews’ characteristics using gamification features?. International Journal of Information Management. 44, 88-95

S. M. Moro et al.,  "Can we trace back hotel online reviews’ characteristics using gamification features?", in Int. Journal of Information Management, vol. 44, pp. 88-95, 2019

@article{moro2019_1731979698961,
	author = "Moro, S. and Ramos, P. and Esmerado, J. and Jalali, S. M. J.",
	title = "Can we trace back hotel online reviews’ characteristics using gamification features?",
	journal = "International Journal of Information Management",
	year = "2019",
	volume = "44",
	number = "",
	doi = "10.1016/j.ijinfomgt.2018.09.015",
	pages = "88-95",
	url = "https://www.sciencedirect.com/science/article/pii/S0268401218305887?via%3Dihub"
}

TY  - JOUR
TI  - Can we trace back hotel online reviews’ characteristics using gamification features?
T2  - International Journal of Information Management
VL  - 44
AU  - Moro, S.
AU  - Ramos, P.
AU  - Esmerado, J.
AU  - Jalali, S. M. J.
PY  - 2019
SP  - 88-95
SN  - 0268-4012
DO  - 10.1016/j.ijinfomgt.2018.09.015
UR  - https://www.sciencedirect.com/science/article/pii/S0268401218305887?via%3Dihub
AB  - Gamification is here to stay, and tourism and hospitality online review platforms are taking advantage of it to attract travelers and motivate them to contribute to their websites. Yet, literature in tourism is scarce in studying how effectively is users’ behavior changing through gamification features. This research aims at filling such gap through a data-driven approach based on a large volume of online reviews (a total of 67,685) collected from TripAdvisor between 2016 and 2017. Four artificial neural networks were trained to model title and review's word length, and title and review's sentiment score, using as input 12 gamification features used in TripAdvisor including points and badges. After validating the accuracy of the model for extracting knowledge, the data-based sensitivity analysis was applied to understand how each of the 12 features contributed to explaining review length and its sentiment score. Three badge features were considered the most relevant ones, including the total number of badges, the passport badges, and the explorer badges, providing evidence of a relation between gamification features and traveler's behavior when writing reviews.
ER  -