Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Moro, S., Rita, P., Ramos, P. & Esmerado, J. (2019). Analysing recent augmented and virtual reality developments in tourism. Journal of Hospitality and Tourism Technology. 10 (4), 571-586
Exportar Referência (IEEE) 
S. M. Moro et al.,  "Analysing recent augmented and virtual reality developments in tourism", in Journal of Hospitality and Tourism Technology, vol. 10, no. 4, pp. 571-586, 2019
Exportar BibTeX 
@article{moro2019_1714792401981,
	author = "Moro, S. and Rita, P. and Ramos, P. and Esmerado, J.",
	title = "Analysing recent augmented and virtual reality developments in tourism",
	journal = "Journal of Hospitality and Tourism Technology",
	year = "2019",
	volume = "10",
	number = "4",
	doi = "10.1108/JHTT-07-2018-0059",
	pages = "571-586",
	url = "https://www.emeraldinsight.com/doi/abs/10.1108/JHTT-07-2018-0059"
}
Exportar RIS 
TY  - JOUR
TI  - Analysing recent augmented and virtual reality developments in tourism
T2  - Journal of Hospitality and Tourism Technology
VL  - 10
IS  - 4
AU  - Moro, S.
AU  - Rita, P.
AU  - Ramos, P.
AU  - Esmerado, J.
PY  - 2019
SP  - 571-586
SN  - 1757-9880
DO  - 10.1108/JHTT-07-2018-0059
UR  - https://www.emeraldinsight.com/doi/abs/10.1108/JHTT-07-2018-0059
AB  - Purpose
Virtual reality (VR) and augmented reality (AR) are two technological breakthroughs that stimulate reality perception. Both have been applied in tourism contexts to improve tourists’ experience. This paper aims to frame both AR and VR developments during the past 15 years from a scientific perspective.

Design/methodology/approach
This study adopts a text mining and topic modelling approach to analyse a total of 1,049 articles for VR and 406 for AR. The papers were selected from Scopus, with the title, abstract and keywords being extracted for the analysis. Formulated research hypotheses based on relevant publications are then evaluated to assess the current state of the broader scope of the large sets of literature.

Findings
Most of research using AR is based on mobile technology. Yet, wearable devices still show few publications, a gap that is expected to close in the near future. There is a lack of research adopting Big Data/machine learning approaches based on secondary data.

Originality/value
As both AR and VR technologies are becoming more mature, more applications to tourism emerge. Scholars need to keep pace and fill in the research gaps on both domains to move research forward.
ER  -