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Bernardo Cavalheiro & Prada, M. (2017). Let’s put a smile...on that brand! The effect of emojis on brand perception and brand personality. XIV PhD Meeting in Social and Organizational Psychology.
B. Cavalheiro and M. E. Fernandes, "Let’s put a smile...on that brand! The effect of emojis on brand perception and brand personality.", in XIV PhD Meeting in Social and Organizational Psychology, Lisboa, 2017
@misc{cavalheiro2017_1766747168296,
author = "Bernardo Cavalheiro and Prada, M.",
title = "Let’s put a smile...on that brand! The effect of emojis on brand perception and brand personality.",
year = "2017"
}
English