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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Vinhas da Silva, Rui (2018). Competitiveness in the Real Economy: The role of branding. Branding & Brand Management Conference.
Export Reference (IEEE) 
R. M. Silva,  "Competitiveness in the Real Economy: The role of branding", in Branding & Brand Management Conf., 2018
Export BibTeX 
@misc{silva2018_1769466355074,
	author = "Vinhas da Silva, Rui",
	title = "Competitiveness in the Real Economy: The role of branding",
	year = "2018"
}
Export RIS 
TY  - CPAPER
TI  - Competitiveness in the Real Economy: The role of branding
T2  - Branding & Brand Management Conference
AU  - Vinhas da Silva, Rui
PY  - 2018
ER  -