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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Armando B. Mendes & Cardoso, M. G. M. S. (2006). Clustering supermarkets: the role of experts. Journal of Retailing and Consumer Services. 13 (4), 231-247
Exportar Referência (IEEE) 
A. B. Mendes and M. M. Cardoso,  "Clustering supermarkets: the role of experts", in Journal of Retailing and Consumer Services, vol. 13, no. 4, pp. 231-247, 2006
Exportar BibTeX 
@article{mendes2006_1714834281321,
	author = "Armando B. Mendes and Cardoso, M. G. M. S.",
	title = "Clustering supermarkets: the role of experts",
	journal = "Journal of Retailing and Consumer Services",
	year = "2006",
	volume = "13",
	number = "4",
	doi = "10.1016/j.jretconser.2004.11.005",
	pages = "231-247",
	url = "http://www.scopus.com/inward/record.url?eid=2-s2.0-33645946086&partnerID=MN8TOARS"
}
Exportar RIS 
TY  - JOUR
TI  - Clustering supermarkets: the role of experts
T2  - Journal of Retailing and Consumer Services
VL  - 13
IS  - 4
AU  - Armando B. Mendes
AU  - Cardoso, M. G. M. S.
PY  - 2006
SP  - 231-247
SN  - 0969-6989
DO  - 10.1016/j.jretconser.2004.11.005
UR  - http://www.scopus.com/inward/record.url?eid=2-s2.0-33645946086&partnerID=MN8TOARS
AB  - This work is part of a supermarket chain expansion study and is intended to cluster the existent outlets in order to support the evaluation of outlet performance and new outlet site location. To overcome the curse of dimensionality (a large number of attributes for a very small number of existing outlets) experts’ knowledge is considered in the clustering process. Three alternative approaches are compared for this end, the experts being required to: (1) a priori: provide values for perceived dissimilarities between pairs of outlets; (2) a posteriori: evaluate results from alternative regression trees; (3) interactively: help to select base variables and evaluate results from alternative dendrograms. The later approach provided the best results according to the marketing experts.
ER  -