Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Robalo, A. & Garrido, S. (2018). The influence of culture on key account management practices. The case of Sweden and Portugal. FOBE.
Exportar Referência (IEEE) 
A. D. Robalo and S. Garrido,  "The influence of culture on key account management practices. The case of Sweden and Portugal", in FOBE, Nova Delhi, 2018
Exportar BibTeX 
@misc{robalo2018_1766623897416,
	author = "Robalo, A. and Garrido, S.",
	title = "The influence of culture on key account management practices. The case of Sweden and Portugal",
	year = "2018",
	howpublished = "Impresso"
}
Exportar RIS 
TY  - CPAPER
TI  - The influence of culture on key account management practices. The case of Sweden and Portugal
T2  - FOBE
AU  - Robalo, A.
AU  - Garrido, S.
PY  - 2018
CY  - Nova Delhi
AB  - The objective of this paper is to study the impact of cultural differences in key account management practices in Sweden and Portugal.
The findings regarding the power distance dimension show some cultural differences when it comes to the way key account managers work with their customers, but also that the organizational culture can sometimes be stronger than the effect of national cultural.
ER  -