Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. & Bilro, R.G. (2018). How Can Stimuli and Emotions Help Increase Brand Advocacy. 21st World Marketing Congress of the Academy of Marketing Science.
Exportar Referência (IEEE) 
S. M. Loureiro and R. J. Bilro,  "How Can Stimuli and Emotions Help Increase Brand Advocacy", in 21st World Marketing Congr. of the Academy of Marketing Science, Porto, 2018
Exportar BibTeX 
@misc{loureiro2018_1732206447767,
	author = "Loureiro, S. M. C. and Bilro, R.G.",
	title = "How Can Stimuli and Emotions Help Increase Brand Advocacy",
	year = "2018",
	url = "http://www.ulusiada.pt/wmc/index.html"
}
Exportar RIS 
TY  - CPAPER
TI  - How Can Stimuli and Emotions Help Increase Brand Advocacy
T2  - 21st World Marketing Congress of the Academy of Marketing Science
AU  - Loureiro, S. M. C.
AU  - Bilro, R.G.
PY  - 2018
CY  - Porto
UR  - http://www.ulusiada.pt/wmc/index.html
AB  - The current study aims to explore if Information/Content, Interactive Features, and Design-Visual appeal influences consumers emotional states of Pleasure, Arousal, and Dominance (PDA), leading to brand advocacy as an outcome. Therefore, our goal is to understand which stimuli of experience exercises more effect on the three emotional states (PDA) and which of these three better influence Brand Advocacy.
Data from 183 users of CGM were analysed through structural equation modelling (SmarthPLS2.0) and the findings show that all the aforementioned stimuli influence online PDA. Findings also suggest that all PDA dimensions influence Brand Advocacy.


ER  -