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Loureiro, S. M. C. (2017). The experience of multichannel purchase in the construction of customer value. Marketing Research Seminar: Research project ECO2015-69103-R.
S. M. Loureiro, "The experience of multichannel purchase in the construction of customer value", in Marketing Research Seminar: Research project ECO2015-69103-R, Madrid, 2017
@misc{loureiro2017_1732364051007, author = "Loureiro, S. M. C.", title = "The experience of multichannel purchase in the construction of customer value", year = "2017" }
TY - CPAPER TI - The experience of multichannel purchase in the construction of customer value T2 - Marketing Research Seminar: Research project ECO2015-69103-R AU - Loureiro, S. M. C. PY - 2017 CY - Madrid AB - The experience of multichannel purchase in the construction of customer value: debate on the topic and how to go in the future. ER -