Export Publication
The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.
Loureiro, S. M. C. (2017). The experience of multichannel purchase in the construction of customer value. Marketing Research Seminar: Research project ECO2015-69103-R.
S. M. Loureiro, "The experience of multichannel purchase in the construction of customer value", in Marketing Research Seminar: Research project ECO2015-69103-R, Madrid, 2017
@misc{loureiro2017_1764938166668,
author = "Loureiro, S. M. C.",
title = "The experience of multichannel purchase in the construction of customer value",
year = "2017"
}
TY - CPAPER TI - The experience of multichannel purchase in the construction of customer value T2 - Marketing Research Seminar: Research project ECO2015-69103-R AU - Loureiro, S. M. C. PY - 2017 CY - Madrid AB - The experience of multichannel purchase in the construction of customer value: debate on the topic and how to go in the future. ER -
Português