Exportar Publicação

Loureiro, S. M. C. & Souto, D. (2018). How corporate social responsibility can influence brand equity. In William D. Nelson (Ed.), Advances in business and management. (pp. 159-184). New York: Nova Science Publishers.

S. M. Loureiro and D. L. Souto,  "How corporate social responsibility can influence brand equity", in Advances in business and management, William D. Nelson, Ed., New York, Nova Science Publishers, 2018, vol. 15, pp. 159-184

@incollection{loureiro2018_1734832348920,
	author = "Loureiro, S. M. C. and Souto, D.",
	title = "How corporate social responsibility can influence brand equity",
	chapter = "",
	booktitle = "Advances in business and management",
	year = "2018",
	volume = "15",
	series = "",
	edition = "",
	pages = "159-159",
	publisher = "Nova Science Publishers",
	address = "New York",
	url = "https://www.novapublishers.com/catalog/index.php?cPath=23_29&seriesp=Advances+in+Business+and+Management"
}

TY  - CHAP
TI  - How corporate social responsibility can influence brand equity
T2  - Advances in business and management
VL  - 15
AU  - Loureiro, S. M. C.
AU  - Souto, D.
PY  - 2018
SP  - 159-184
CY  - New York
UR  - https://www.novapublishers.com/catalog/index.php?cPath=23_29&seriesp=Advances+in+Business+and+Management
AB  - The current chapter embraces a topic which is still underdeveloped in the literature: how Corporate Social Responsibility may or may not influence Brand Equity. Therefore, we conducted a literature review to analyse past studies on this topic. The results allow us to present the core studies and discuss them. In this context, we analyse four major aspects: types of CSR and brand-fit, effects on brand knowledge, effects on consumers’ responses: (purchase intentions) and brand-cause fit (polarized results).
ER  -