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Export Reference (APA) 
Carvalho, L., Paiva, I. & Silva, A. F. (2018). Sustainability reporting: the case of Meliá. In X International Congress on teaching cases related to Public and Nonprofit Marketing. Covilhã
Export Reference (IEEE) 
L. C. Carvalho et al.,  "Sustainability reporting: the case of Meliá", in X Int. Congr. on teaching cases related to Public and Nonprofit Marketing, Covilhã, 2018
Export BibTeX 
@inproceedings{carvalho2018_1716155949303,
	author = "Carvalho, L. and Paiva, I. and Silva, A. F.",
	title = "Sustainability reporting: the case of Meliá",
	booktitle = "X International Congress on teaching cases related to Public and Nonprofit Marketing",
	year = "2018",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "Covilhã",
	organization = "Universidade da Beira Interior",
	url = "http://congressocasosaimpn.ubi.pt/"
}
Export RIS 
TY  - CPAPER
TI  - Sustainability reporting: the case of Meliá
T2  - X International Congress on teaching cases related to Public and Nonprofit Marketing
AU  - Carvalho, L.
AU  - Paiva, I.
AU  - Silva, A. F.
PY  - 2018
CY  - Covilhã
UR  - http://congressocasosaimpn.ubi.pt/
AB  - Students seldom contemplate the importance of sustainability in family businesses. Indeed,
the economic dimension of sustainability using performance statements remains a neglected
field of study. The case of a Spain family firm in the tourism sector, Meliá Hotels
International, is used to introduce students to sustainability analyses through the study of
the company's sustainability information. This provides instructors with an opportunity to
discuss the actual financial state of the company and how to improve some indicators, as
well as to present an overview of the long term sustainability of a family business.
A qualitative methodology is used based on the documental analysis of sustainability
reporting and information collected from the company's website and the media.
This case can be used in management and accounting classes at both the bachelor and
master levels. It is an important topic for users of financial information, entrepreneurs and
other stakeholders concerned with these issues.
ER  -