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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Dias, J.A. & Dias, J. G. (2018). Product placement versus advertising - an empirical study about their impact on website traffic. ICCMI2018 - 6th International Conference on Contemporary Marketing Issues.
Export Reference (IEEE) 
J. A. Dias and J. M. Dias,  "Product placement versus advertising - an empirical study about their impact on website traffic", in ICCMI2018 - 6th Int. Conf. on Contemporary Marketing Issues, 2018
Export BibTeX 
@misc{dias2018_1765574310931,
	author = "Dias, J.A. and Dias, J. G.",
	title = "Product placement versus advertising - an empirical study about their impact on website traffic",
	year = "2018"
}
Export RIS 
TY  - CPAPER
TI  - Product placement versus advertising - an empirical study about their impact on website traffic
T2  - ICCMI2018 - 6th International Conference on Contemporary Marketing Issues
AU  - Dias, J.A.
AU  - Dias, J. G.
PY  - 2018
ER  -