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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rosa, P. J. (2015). What do your eyes say? Bridging eye movements to consumer behavior. International Journal of Psychological Research. 8 (2), 90-103
Exportar Referência (IEEE) 
P. J. Rosa,  "What do your eyes say? Bridging eye movements to consumer behavior", in Int. Journal of Psychological Research, vol. 8, no. 2, pp. 90-103, 2015
Exportar BibTeX 
@article{rosa2015_1714949757669,
	author = "Rosa, P. J.",
	title = "What do your eyes say? Bridging eye movements to consumer behavior",
	journal = "International Journal of Psychological Research",
	year = "2015",
	volume = "8",
	number = "2",
	doi = "10.21500/20112084.1513",
	pages = "90-103",
	url = "http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S2011-20842015000200008"
}
Exportar RIS 
TY  - JOUR
TI  - What do your eyes say? Bridging eye movements to consumer behavior
T2  - International Journal of Psychological Research
VL  - 8
IS  - 2
AU  - Rosa, P. J.
PY  - 2015
SP  - 90-103
SN  - 2011-2084
DO  - 10.21500/20112084.1513
UR  - http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S2011-20842015000200008
AB  - Eye tracking (ET) is a technique that has been progressively employed to study the influence of visual stimuli on attentional processes and consumer behavior. The goals of the present theoretical article are fourfold and are based on an extensive literature revision. First, a brief historical review of ET methodology is introduced, presenting the evolution of ET techniques from the ancient proto-eye trackers to the "fresh" state-of-the-art eye ET devices. Second, the basics of ET are clarified through a simplified technical and mathematical explanation. Third, the triad eye movement-attention-consumer behavior is made clear, grounded on attention, interest, desire, and action (AIDA) theoretical model. Fourth, the most used oculometrics in marketing studies are explained and distinguished The present article addresses a number of technical and methodological issues by discussing challenges involved in ET systems and giving some guidelines for those who intend to apply ET to infer cognitive and emotional processes.
ER  -