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Bicho, M. & Mei, Silas (2018). The impact of acquisitions of small social enterprises by giant multinational corporations on the consumers' brand perception of the acquired firm : the case of Ben & Jerry's.
M. L. Bicho and M. Silas, "The impact of acquisitions of small social enterprises by giant multinational corporations on the consumers' brand perception of the acquired firm : the case of Ben & Jerry's",, 2018
@null{bicho2018_1775401085920,
year = "2018",
url = "http://hdl.handle.net/10400.14/25398"
}
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