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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. & Bilro, R.G. (2020). Be or not be online engaged: Exploring the flow from stimuli to e-WOM on online retail consumers. In Sandra Maria Correia Loureiro,  Hans Ruediger Kaufmann (Ed.), Exploring the power of electronic word-of-mouth in the services industry. (pp. 18-34). Hershey: IGI Global.
Exportar Referência (IEEE) 
S. M. Loureiro and R. J. Bilro,  "Be or not be online engaged: Exploring the flow from stimuli to e-WOM on online retail consumers", in Exploring the power of electronic word-of-mouth in the services industry, Sandra Maria Correia Loureiro,  Hans Ruediger Kaufmann, Ed., Hershey, IGI Global, 2020, pp. 18-34
Exportar BibTeX 
@incollection{loureiro2020_1713864420617,
	author = "Loureiro, S. M. C. and Bilro, R.G.",
	title = "Be or not be online engaged: Exploring the flow from stimuli to e-WOM on online retail consumers",
	chapter = "",
	booktitle = "Exploring the power of electronic word-of-mouth in the services industry",
	year = "2020",
	volume = "",
	series = "",
	edition = "",
	pages = "18-18",
	publisher = "IGI Global",
	address = "Hershey",
	url = "https://www.igi-global.com"
}
Exportar RIS 
TY  - CHAP
TI  - Be or not be online engaged: Exploring the flow from stimuli to e-WOM on online retail consumers
T2  - Exploring the power of electronic word-of-mouth in the services industry
AU  - Loureiro, S. M. C.
AU  - Bilro, R.G.
PY  - 2020
SP  - 18-34
DO  - 10.4018/978-1-5225-8575-6.ch002
CY  - Hershey
UR  - https://www.igi-global.com
AB  - Relationship marketing is a field of knowledge that emerged in the 1980s. The relationship between online consumers and brands is embedded in the same relationship marketing paradigm but become a significant issue for companies in the 21st century with the proliferation of Web 2.0. In order to give insights about online engagement and the process behind, this chapter aims (1) to conduct a systematic literature review on online stimuli experience, adaptability, e-WOM, positive/negative emotions, memory, and online engagement; (2) to present a comprehensive framework exposing the flow from stimuli to eWOM on online retail consumers. Findings allow the authors propose online retailer recommendations and suggestions for further research.
ER  -