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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Cabaço, M. G., Bilro, R.G. & Loureiro, S. M. C. (2019). Exploring the rewards dimension of engagement in consumer-fashion brand relationship. In 2019 Global Fashion Management Conference at Paris. (pp. 534-535). Paris: Global Alliance of Marketing and Management Associations.
Exportar Referência (IEEE) 
M. G. Cabaço et al.,  "Exploring the rewards dimension of engagement in consumer-fashion brand relationship", in 2019 Global Fashion Management Conf. at Paris, Paris, Global Alliance of Marketing and Management Associations, 2019, vol. 2019, pp. 534-535
Exportar BibTeX 
@inproceedings{cabaço2019_1732200451434,
	author = "Cabaço, M. G. and Bilro, R.G. and Loureiro, S. M. C.",
	title = "Exploring the rewards dimension of engagement in consumer-fashion brand relationship",
	booktitle = "2019 Global Fashion Management Conference at Paris",
	year = "2019",
	editor = "",
	volume = "2019",
	number = "",
	series = "",
	doi = "10.15444/GFMC2019.05.06.07",
	pages = "534-535",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Paris",
	organization = "GAMMA",
	url = "http://gfmcproceedings.net/html/sub3_01.html?code=372602"
}
Exportar RIS 
TY  - CPAPER
TI  - Exploring the rewards dimension of engagement in consumer-fashion brand relationship
T2  - 2019 Global Fashion Management Conference at Paris
VL  - 2019
AU  - Cabaço, M. G.
AU  - Bilro, R.G.
AU  - Loureiro, S. M. C.
PY  - 2019
SP  - 534-535
SN  - 2288-825X
DO  - 10.15444/GFMC2019.05.06.07
CY  - Paris
UR  - http://gfmcproceedings.net/html/sub3_01.html?code=372602
AB  - The current research aims to explore the role of hedonic rewards (Babin, Darden and Griffin,
1994) in the relationship between consumers and fashion brands, specifically through
brand engagement within online fashion brand communities. In this sense, we set out an
analysis of several engagement dimensions based on previous literature (Baldus, Voorhees,
and Calantone, 2015), with the purpose of exploring the role of brand engagement between
consumers and the online fashion brand communities they are engaged with. To do so, we
have performed a Netnography analysis (Kozinets, 2002), based on the interactions of
consumers and a well-known online brand community.
ER  -