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Nobre, P., Bilro, R.G. & Loureiro, S. M. C. (2019). The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement. 2019 Global Fashion Management Conference at Paris.
P. Nobre et al., "The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement", in 2019 Global Fashion Management Conf. at Paris, Paris, 2019
@misc{nobre2019_1732203789737, author = "Nobre, P. and Bilro, R.G. and Loureiro, S. M. C.", title = "The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement", year = "2019", howpublished = "Ambos (impresso e digital)", url = "https://ciencia.iscte-iul.pt/publications/the-influence-of-cross-cultural-effect-on-kerastase-loreal-group-consumer-brand-relationship-and/61032?lang=en" }
TY - CPAPER TI - The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement T2 - 2019 Global Fashion Management Conference at Paris AU - Nobre, P. AU - Bilro, R.G. AU - Loureiro, S. M. C. PY - 2019 CY - Paris UR - https://ciencia.iscte-iul.pt/publications/the-influence-of-cross-cultural-effect-on-kerastase-loreal-group-consumer-brand-relationship-and/61032?lang=en ER -