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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Neto, J. C, Filipe, J. & Caleiro, A. B. (2019). Creativity and innovation: a contribution of behavioral economics. International Journal of Innovation Studies. 3 (1), 12-21
Exportar Referência (IEEE) 
J. C. Neto et al.,  "Creativity and innovation: a contribution of behavioral economics", in Int. Journal of Innovation Studies, vol. 3, no. 1, pp. 12-21, 2019
Exportar BibTeX 
@article{neto2019_1714681814005,
	author = "Neto, J. C and Filipe, J. and Caleiro, A. B.",
	title = "Creativity and innovation: a contribution of behavioral economics",
	journal = "International Journal of Innovation Studies",
	year = "2019",
	volume = "3",
	number = "1",
	doi = "10.1016/j.ijis.2019.06.003",
	pages = "12-21",
	url = "https://www.sciencedirect.com/science/article/pii/S209624871930013X?via%3Dihub"
}
Exportar RIS 
TY  - JOUR
TI  - Creativity and innovation: a contribution of behavioral economics
T2  - International Journal of Innovation Studies
VL  - 3
IS  - 1
AU  - Neto, J. C
AU  - Filipe, J.
AU  - Caleiro, A. B.
PY  - 2019
SP  - 12-21
SN  - 2096-2487
DO  - 10.1016/j.ijis.2019.06.003
UR  - https://www.sciencedirect.com/science/article/pii/S209624871930013X?via%3Dihub
AB  - Innovation in products and services is seen by scholars, by specialized media in management, and by some managers as the main currency in modern economies. This is because it allows high average market profits, fame for innovators, or brand growth, for example. However, in practice, most managers still treat innovation as a secondary issue on their agendas. This problem results from the inability of market professionals to analyze people inside and outside their companies. It is not possible to develop innovative products in a systematic way without treating this point effectively. Moreover, in this process, creativity is a necessary, but not necessarily sufficient, condition to be fulfilled and requires behavioral transformation. In this context, it is believed that behavioral economics can make a sufficient contribution in the form of an analytical marketing tool by offering an analysis closer to human beings' reality, and, thus, allow a better understanding of people's behavior in the process of innovation in the market.
ER  -