Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Pereira, L., Jerónimo, C. & Santos, J. (2019). Pereira market scan. In 2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC). France: IEEE.
Exportar Referência (IEEE) 
L. L. Pereira et al.,  "Pereira market scan", in 2019 IEEE Int. Conf. on Engineering, Technology and Innovation (ICE/ITMC), France, IEEE, 2019
Exportar BibTeX 
@inproceedings{pereira2019_1734885368007,
	author = "Pereira, L. and Jerónimo, C. and Santos, J.",
	title = "Pereira market scan",
	booktitle = "2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC)",
	year = "2019",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.1109/ICE.2019.8792612",
	publisher = "IEEE",
	address = "France",
	organization = "Sophia Antipolis",
	url = "https://ieeexplore.ieee.org/xpl/conhome/8784100/proceeding"
}
Exportar RIS 
TY  - CPAPER
TI  - Pereira market scan
T2  - 2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC)
AU  - Pereira, L.
AU  - Jerónimo, C.
AU  - Santos, J.
PY  - 2019
DO  - 10.1109/ICE.2019.8792612
CY  - France
UR  - https://ieeexplore.ieee.org/xpl/conhome/8784100/proceeding
AB  - The increasing competitiveness of market search related with information needs led to several companies to invest in new forms of decision making and models applied to scientific methods to position them as market leaders and to extract added value. This study was conducted with the propose of developing a market tool to allow a deeper and more pragmatic analysis to clients value and clients life cycle in order to contribute to the competitiveness of companies with relevant outputs and increase the market share of his company in a more conscious, objective way. The findings of this study allowed to quickly identify and to mitigate the type of problems which affect the organization and thus provide benefits to all the stakeholders that are in interaction with organizations.
ER  -