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Export Reference (APA) 
Santos, M-C. & Marques, C. (2019). Does attending an occasional itinerary music festival drive tourism towards the host city? The case of Eurovision Song Festival. ATMC 2019 - “MARKETING FOR MORE SUSTAINABLE AND COLLABORATIVE TOURISM”.
Export Reference (IEEE) 
M. D. Santos and C. M. Marques,  "Does attending an occasional itinerary music festival drive tourism towards the host city? The case of Eurovision Song Festival", in ATMC 2019 - “MARKETING FOR MORE SUSTAINABLE AND COLLABORATIVE TOURISM”., Namur, 2019
Export BibTeX 
@misc{santos2019_1716235416198,
	author = "Santos, M-C. and Marques, C.",
	title = "Does attending an occasional itinerary music festival drive tourism towards the host city? The case of Eurovision Song Festival",
	year = "2019",
	howpublished = "Digital",
	url = "https://www.unamur.be/en/eco/atmc"
}
Export RIS 
TY  - CPAPER
TI  - Does attending an occasional itinerary music festival drive tourism towards the host city? The case of Eurovision Song Festival
T2  - ATMC 2019 - “MARKETING FOR MORE SUSTAINABLE AND COLLABORATIVE TOURISM”.
AU  - Santos, M-C.
AU  - Marques, C.
PY  - 2019
CY  - Namur
UR  - https://www.unamur.be/en/eco/atmc
AB  - Research show the positive influence of music festivals on host destination tourism, but concern most
the local/regular, where exists a tied image between the event and the destination. Furthermore, the
findings about the mega-events effect on destinations are mainly from sport events. Does the event
brand equity lead attendees to visit the host city? This study contributes to the understanding of the
influence of a mega-event on tourism behavior, as it considers a non-permanent/itinerary international
music event and explores the emotional - behavioral relation with the event brand equity, the travel
motivation and the intention to visit the city. Through foreign visitors who attended the Eurovision
2018, hosted for the first time and unexpectedly in Lisbon, results highlight the partial, direct and
indirect, effects of the festival brand equity and the travel motivation on tourism intention. Loyalty
towards the event and the interest in visiting the city are important drivers.
ER  -