Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Pinto, L., Loureiro, S. M. C., Rita, P. & Sarmento, E. M. (2019). Fostering online relationships with brands through websites and social media brand pages. Journal of Promotion Management. 25 (3), 379-393
Exportar Referência (IEEE) 
L. Pinto et al.,  "Fostering online relationships with brands through websites and social media brand pages", in Journal of Promotion Management, vol. 25, no. 3, pp. 379-393, 2019
Exportar BibTeX 
@article{pinto2019_1732202944857,
	author = "Pinto, L. and Loureiro, S. M. C. and Rita, P. and Sarmento, E. M.",
	title = "Fostering online relationships with brands through websites and social media brand pages",
	journal = "Journal of Promotion Management",
	year = "2019",
	volume = "25",
	number = "3",
	doi = "10.1080/10496491.2019.1557817",
	pages = "379-393",
	url = "https://www.tandfonline.com/doi/full/10.1080/10496491.2019.1557817"
}
Exportar RIS 
TY  - JOUR
TI  - Fostering online relationships with brands through websites and social media brand pages
T2  - Journal of Promotion Management
VL  - 25
IS  - 3
AU  - Pinto, L.
AU  - Loureiro, S. M. C.
AU  - Rita, P.
AU  - Sarmento, E. M.
PY  - 2019
SP  - 379-393
SN  - 1049-6491
DO  - 10.1080/10496491.2019.1557817
UR  - https://www.tandfonline.com/doi/full/10.1080/10496491.2019.1557817
AB  - The current study explores how brands create and maintain online relationships with consumers through their Websites, Facebook and Instagram brand pages. Findings show that Websites perform better in the two strategies disclosure and information dissemination. Regarding the strategy interactivity and involvement, websites lack interactive features that allow firms to engage with consumers, such as commenting and sharing opportunity. Managerial implications of the study are also provided.
ER  -