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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Santos, M-C., Bernardino, L., Pinto, F. & Roxo, F.V. (2010). Leverage the Market Opportunity by a Customer-Centric Organization: A Special Case in the Hotel Industry in Portugal. Leverage the Market Opportunity by a Customer-Centric Organization: A Special Case in the Hotel Industry in Portugal.
Export Reference (IEEE) 
M. D. Santos et al.,  "Leverage the Market Opportunity by a Customer-Centric Organization: A Special Case in the Hotel Industry in Portugal", in Leverage the Market Opportunity by a Customer-Centric Organization: A Special Case in the Hotel Industry in Portugal, Lisboa, 2010
Export BibTeX 
@misc{santos2010_1716030920993,
	author = "Santos, M-C. and Bernardino, L. and Pinto, F. and Roxo, F.V.",
	title = "Leverage the Market Opportunity by a Customer-Centric Organization: A Special Case in the Hotel Industry in Portugal",
	year = "2010",
	howpublished = "Both (printed and digital)"
}
Export RIS 
TY  - CPAPER
TI  - Leverage the Market Opportunity by a Customer-Centric Organization: A Special Case in the Hotel Industry in Portugal
T2  - Leverage the Market Opportunity by a Customer-Centric Organization: A Special Case in the Hotel Industry in Portugal
AU  - Santos, M-C.
AU  - Bernardino, L.
AU  - Pinto, F.
AU  - Roxo, F.V.
PY  - 2010
CY  - Lisboa
AB  - Sustainable entrepreneurship is the process of exploiting a recognized market opportunity in a way that combines business growth and the preservation of the ecosystem or the sociocultural environment.  Is it possible to increase sales and customers while preserving both the entrepreneurial mind set and the original business concept of a nature experience? Our research proposition is that the entrepreneurial orientation, coupled with entrepreneurial marketing, or in a narrow perspective market orientation, will have a positive impact on business performance. Under the scope of an exploratory research, this paper describes a case study where the customized relationship between the managers regarding their customers and employees create a very innovative tourism service offer and processes, where all the details count. In fact, a séjour at this hotel is clearly above the customers‟ expectations, and that makes it unique, while in touch with a rural environment experience. As the founder declares, “I will be out of the business, if growth can’t be supported by the actual full customer service and respect of the environment of the interior rural Portuguese region of Avis”.  
 
ER  -